Leverage Marketing: Get 10x Results from Same Effort
Discover how leverage marketing, using Other People's Resources (OPR), can multiply your business results without increasing your spend. Learn Jay Abraham's strategies for exponential growth.
Leverage marketing is the practice of multiplying your results without multiplying your effort or investment. It is based on a simple principle: every resource you need — capital, audience, credibility, distribution, expertise — already exists in someone else's business. Your job is to find the right partners and structure the right deals.
Other People's Resources (OPR)
The most powerful form of leverage is OPR — Other People's Resources. This includes Other People's Audiences (their email lists, social media followers, customer bases), Other People's Credibility (their brand trust, testimonials, authority), Other People's Capital (their money, invested in your shared success), and Other People's Distribution (their sales channels, retail networks, partnerships).
When you leverage OPR, you bypass the most expensive and time-consuming parts of building a business. You do not need to build an audience from scratch — you borrow someone else's. You do not need to build credibility from scratch — you borrow theirs.
The Three Leverage Multipliers
1. Audience Leverage. Find businesses that already have your ideal clients and structure a host-beneficiary deal. You get access to pre-qualified, pre-endorsed clients at zero acquisition cost.
2. Credibility Leverage. Partner with respected authorities in your market — industry experts, associations, media outlets — and have them endorse your offer. Their credibility transfers to you instantly.
3. Distribution Leverage. Find businesses with existing distribution channels — retailers, distributors, agencies — and structure a deal to distribute your product through their channels. You get instant distribution without building it yourself.
The 10x Equation
When you combine all three forms of leverage — audience, credibility, and distribution — you can produce 10x results from the same effort. You are not working harder. You are not spending more. You are simply leveraging assets that already exist in other businesses. This is the essence of leverage marketing — and it is the fastest path to exponential growth that exists.